Plumbing World
 

CREATIVE / ART DIRECTOR, PRODUCER: Gilbert Hunt.

COPYWRITER, STRATEGIST, PRODUCER: Adrienne Reid.

A recent TV campaign for Plumbing World showed this retail merchant was strategically and creatively focused and ready to do business despite tough trading and intense competition. Working with their advertising agency we developed Plumbing World's creative strategy for many years that included brand TVC's, retail TVC's, radio commercials, flyers, and outdoor advertising.

The Underwear Club

TVC DIRECTOR, ART DIRECTOR, PRODUCER: Gilbert Hunt

COPYWRITER, PRODUCER: Adrienne Reid

We love fashion.
Yes, we know it’s a fickle business. But we love it anyway and more importantly we understand it.

Over the years we’ve worked with most of New Zealand’s best known fashion brands and retailers - Bendon, Rembrandt, Hallensteins, Glassons, Farmers.

We know that people buy brands and that stores will only stock name brands. For some New Zealand fashion brands it’s been tempting to coattail on the back of the international design and marketing machine as their only source of promotion and inspiration and as a consequence, miss the opportunity to really connect with their market.

Lingerie Brands - Caprice, Underwear Club, Zabu, Girl’s Room - are New Zealand brands made for New Zealand bodies. They take responsibility for their own marketing and promotion, competing against supermodels and mega budgets.

Walk into any large department store or lingerie boutique and there they are, with their own unique style proposition. We’re helping Lingerie Brands successfully hang in there by promoting their brands with original creative ideas and imagery across outdoor, instore, and all social media platforms.

Waikato Institute of Technology

CREATIVE DIRECTOR, ART DIRECTOR, VIDEO/TVC DIRECTOR & PRODUCER: Gilbert Hunt

CREATIVE DIRECTOR, COPYWRITER, STRATEGIST, PRODUCER: Adrienne Reid

This major rebranding project including new visual identity and communication strategy was a culmination of a lengthy, considered and researched process of cooperation between Wintec's advertising agency partner, Wintec marketing and senior management teams.

Our brief was to represent and reinforce the Wintec brand essence as a trusted, credible Waikato institute of learning that provides an impressive, constantly evolving, hands-on environment for its people and partners.

It was designed to convey excitement, innovation, optimism, advanced thinking, and a world of possibilities based on Wintec’s solid platform of value and enablement.

Our integrated imagery, tone of voice and creative direction quickly gained acceptance by faculty, students and the community at large, confidently taking Wintec into the second decade of the 21st century and beyond

Ch'i Herbal Mineral Water

CREATIVE DIRECTOR, ART DIRECTOR, TVC DIRECTOR & PRODUCER: Gilbert Hunt

COPYWRITER: Adrienne Reid

Ch'i is a unique, New Zealand produced, iconic soft drink brand that needed re-invigoration. New branding, packaging, zero sugar and two female focused TV commercials we directed and produced pay homage to the past positioning of the 'drink that knows it's own name' while focusing on today's woman. These TVC's were created with a 'tongue in cheek' new age, Eat, Love, Pray influenced theme.

It's got to be good for you and even better when mixed with Vodka and a slice of cucumber!

Turner Hopkins

Unlike many similar law firms who do little more than hang their 'slate' out, Turner Hopkins Barristers & Solicitors have evaluated the risks involved in marketing and have allowed REID HUNT to develop a strong brand platform across all their communications.

Even through economically challenging times this law practice actively supported their brand by promoting their services in a unique and creative way.

We've helped them set a course towards reeling in more business as the tide turns.

FUJI Phone Prints

CREATIVE DIRECTOR, TVC DIRECTOR & PRODUCER: Gilbert Hunt

Our brief from Fuji's communications agency was to produce an on-line TVC with a very tight budget that would encourage young people to download and print photos from their phones in a fun and memorable way.

We did it with this fun, high energy, Haddouken video game inspired idea using a small film crew, local dance crew and original music soundtrack.

Premier Lifestyle Villages Group

Luxury retirement villages are big business these days with serious competitors making huge investment in land, buildings, facilities, staff and a growing demand from baby - boomers entering the next phase or stage in their lives.

REID HUNT set out to show our target market that retirement living in PLV villages isn't the end of the road but in fact the start of an exciting new journey.

We're targeting a new generation of 65+ who want more out of life not less!